DESIGN, SUSTAINABILITY & COMMUNICATIONS SPECIALIST
By working across these fields, I have gained a broad perspective that allows me to research and design products and services that aim to deliver sustainable value.
IN A NUTSHELL
I’m a critical thinker who combines user and data-driven information with qualitative and quantitative research methods to find insights that allow me to ideate and prototype possible solutions for different challenges.
I am on a professional path that has taken me from communications to user experience design and research. During the last couple of years, I decided to expand my skill set towards design for sustainability.
I strongly believe that design is a powerful tool to drive systemic transformations towards sustainability. I’m looking forward to working on projects and challenges that require alternative ways of thinking about people, business, and planet interdependencies.
SKILLSET
Here is a broad summary of the main frameworks, methodologies, and tools that I know and use to frame and find solutions to different users, businesses, and environmental challenges in professional projects.
Design
UX Design, UX Research, Service Design, Business Design, Human Center Design, Design Thinking.
Research
Qualitative Methods, Quantitative Methods, Desktop Research, User Research, Market Research, Usability.
Sustainability
Design for Sustainability, Systems Thinking, Sustainability Reporting, Sustainable Entrepreneurship.
Communications
Content Strategy, Content Production, UX Writing, Social Media, Journalism.
APPROACH
I like frameworks. They give structure to a process, sometimes as messy and uncertain as the design process. That’s why I like to use the Double Diamond framework as part of my design practice because it offers a comprehensive methodology to find solutions to different challenges.
Dan Nessler enhanced this framework by adding more valuable details about each phase and related activities and some of the expected outcomes of the process.
MY JOURNEY
I’ve been constantly on the move, both physically and intellectually. I have lived and worked in Colombia, USA, and Finland, exploring my professional career through different fields and practices.
Relevant experience
Finland
UX & content design consultant
Sonder Collective ● 2022
🇫🇮 Finland - 🇹🇿 Tanzania
Sustainability & UX specialist
Aalto Global Impact & DCM Corridor Group ● 2020
🇫🇮 Finland
Sustainability consultant
City of Helsinki ● 2019
🇺🇸 USA
UX specialist
Litterati ● 2017
🇨🇴 Colombia
UX specialist
Legis ● 2014 – 2015
🇨🇴 Colombia
Digital media specialist
National Infrastructure Agency ● 2013 – 2014
🇨🇴 Colombia
UX consultant
Usaria & Yobiplex ● 2012 – 2013
🇨🇴 Colombia
Digital communications manager
ZOOM TV Channel ● 2011 – 2012
🇨🇴 Colombia
Web editor & Information architect
Programar TV ● 2010 – 2011
Colombia - 
USA
Information architect
Zemoga ● 2009 – 2010
Colombia
Web editor & Information architect
Universidad del Cauca ● 2005 – 2009
Education
🇫🇮 Finland
Aalto University
Master of Arts and Design in Creative Sustainability ● 2020
🇨🇴 Colombia
Universidad Sergio Arboleda
Postgraduate Specialization in Multimedia Communication ● 2015
🇨🇴 Colombia
Universidad del Cauca
Bachelor in Communications ● 2009
Scholarships
🇫🇮 Finland
Aalto Scholarship
2018 – 2020
🇨🇴 Colombia
Colfuturo Grantee
2018 – 2020
Languages
Spanish
Native level
English
Professional level
French
Basic level
THINGS THAT I ENJOY
I’m always looking for a balance between working and personal life. I greatly appreciate my free time because it allows me to enjoy my interests and hobbies.
Sports
I'm a huge fan of biking, running, and taking long walks, ideally into the forests. Always open to trying a new sport!
Books
Before Goodreads existed, I used to track all of the books I had read. Unfortunately, I lost count after I reached more than 500!
Music
Rock is my favorite genre, but I'm open to other rhythms. I love concerts. I have attended ten music festivals.
Pets
One of my dreams is to have a farm with hundreds of dogs and cats. In the meantime, I live with a lovely dog called Tango!
Travel
I've lived in 3 countries and visited 15 more. Currently, I'm trying to practice slow travel by train or bike packing.